How EVOC Labs Scaled a Brand From ₹32 Lakhs/Month to ₹1 Crore/Month in Just 30 Days

Scaling an e-commerce brand is never about one big hack — it’s about fixing dozens of small leaks that silently kill growth. At EVOC Labs, this understanding shaped a powerful transformation: taking a brand stuck at ₹32 lakhs/month and scaling it to ₹1 crore/month within 30 days, without burning cash or compromising profitability.

This is a story of systematic growth, relentless experimentation, and founder-led obsession with solving bottlenecks — led by Nishant Raj, the young IIT Chennai-based entrepreneur powering India’s next wave of smart digital businesses.

EVOC Labs Plateau: When Growth Stopped Moving

The brand was doing ₹32 lakhs per month — stable, but stagnant.

• Traffic was coming in

• Ads were running

• But conversions weren’t growing

• Scaling attempts increased costs but not profits

The mission was clear:

“Unlock the next level — without losing money.”

STEP 1 — Product Page Surgery: The Foundation of Scaling

Instead of random guesses, EVOC Labs performed structured experiments:

• A/B testing multiple hero images

• Rewriting descriptions for clarity, benefits, and trust

• Adding strategic social proof

• Testing offer placements

• Improving mobile-first structure

• Reducing scroll depth to reduce drop-offs

After multiple rounds, a winning variation emerged — boosting conversion rate and creating a stable base for aggressive scaling.

STEP 2 — Creative Experimentation: Finding the 2 Winners Out of 19

EVOC Labs tested every creative angle possible:

• Problem–solution formats

• Lifestyle visuals

• UGC-style content

• Motion graphic explainers

• Emotional storytelling

• Offer-based hooks

Out of 19 creatives, only 2 became true winners — but these lowered CPM, increased CTR, and stabilised the ad funnel.

STEP 3 — Fixing the Calling System: The Hidden Revenue Booster

Poor follow-ups were leaking money. So EVOC Labs rebuilt the entire calling process:

• 3 structured calling attempts/day

• Defined calling windows

• WhatsApp + SMS automation

• Objection-handling scripts

• Caller training & quality monitoring

This increased confirmation rates significantly, leading to higher realised revenue.

STEP 4 — Introducing Partial COD to Reduce RTO Losses

COD was attracting low-intent buyers. After testing multiple amounts, EVOC Labs found the "conversion sweet spot" that:

• Filtered unserious customers

• Improved delivery success

• Reduced RTO losses

• Increased predictability

This alone improved bottom-line profits drastically.

STEP 5 — Switching to the Right Delivery Partner

NDR and delivery issues were slowing growth. After testing logistics providers, EVOC Labs chose a partner that delivered:

• Faster shipping

• Higher delivery ratio

• Stronger NDR management

More deliveries = more revenue = higher profits.

The Final Impact: 3X Growth in Just 30 Days

Through disciplined experimentation and system improvements, the brand achieved:

• ₹32 lakhs → ₹1 crore per month

• Lower RTO

• Higher profits

• Stronger internal systems

• Predictable, scalable cash flow

This wasn’t just scaling — it was engineering business growth from the ground up.

The Visionary Behind EVOC Labs

Founder — EVOC Labs & EVOC Creators

Nishant Raj — a young serial entrepreneur and IIT Chennai student — is among India’s rising stars in digital commerce and the creator economy.

At Evoc Creators, he helps streamers grow their audience, secure brand partnerships, and launch merchandise — turning passion into sustainable careers.

At Evoc Labs, he builds innovative digital products, smart online brands, and high-performance scaling systems. His experience in dropshipping, e-commerce, ad strategy, and funnel design has helped multiple brands achieve rapid revenue growth in record time.

Nishant represents the new generation of founders — data-driven, execution-focused, and committed to building systems that scale.