Scaling an e-commerce brand is never about one big hack — it’s about fixing dozens of small leaks that silently kill growth. At EVOC Labs, this understanding shaped a powerful transformation: taking a brand stuck at ₹32 lakhs/month and scaling it to ₹1 crore/month within 30 days, without burning cash or compromising profitability. This is a story of systematic growth, relentless experimentation, and founder-led obsession with solving bottlenecks — led by Nishant Raj, the youn