For nearly a decade, India’s hyperlocal delivery narrative has been dominated by metro cities. Faster deliveries, deeper discounts, and aggressive customer acquisition shaped how food and grocery platforms expanded. But market records over the last few years point to a clear inflection: growth is no longer metro-led. The momentum is now coming from Tier-3 and Tier-4 cities—regions once considered peripheral, now central to India’s consumption story. This structural shift is w