In India, millions of families earn regularly, yet continue to feel financially insecure. Savings remain low, insurance is often mis-sold, loans are taken without full understanding, and investments are either delayed or avoided due to fear and confusion. What most families lack is not income, but trustworthy, simple, and continuous financial guidance in a language they understand . This gap is what Badi Bahen , a personal finance initiative under Daughters Wealth Tech Privat