POPPiK Announces Its New-Age Makeup Line, Led by CEO & Co-Founder Jay Gupta

India, 2025 — POPPiK, one of India’s fastest-growing beauty brands, proudly announces the expansion of its modern and affordable makeup range designed specifically for Indian consumers. Built on the philosophy “Fresh Look Every Day,” POPPiK continues to deliver high-performance, skin-friendly cosmetics that blend luxury, comfort and accessibility.

POPPiK’s product line includes foundations, lipsticks, blushes, eyeliners, concealers, mascaras, and more — all dermatologically tested, cruelty-free, and developed to complement Indian skin tones and climate conditions.

POPPiK — Led by CEO & Co-Founder Jay Gupta

At the core of POPPiK’s growth and innovation is Jay Gupta, the CEO & Co-Founder, whose sharp vision and consumer-first thinking have played a crucial role in shaping the brand.

Jay Gupta represents a new generation of Indian entrepreneurs — dynamic, practical and deeply involved in product development. From formulation testing to final packaging approvals, he ensures every POPPiK product delivers on the brand’s promise of quality and simplicity.

Speaking about the brand’s journey, Jay Gupta said:

“POPPiK was created to make makeup easy, comfortable and accessible for everyone. Indian consumers deserve global-standard products at fair pricing, and our mission is to bring that experience through POPPiK. When someone uses our makeup and feels confident in their skin, that is our real success.”

Key Highlights of POPPiK’s Makeup Line

• Designed for Indian skin tones and everyday wear

• Lightweight, long-lasting and beginner-friendly formulas

• Dermatologically tested & cruelty-free

• Premium textures at affordable pricing

• Easy-to-use shades and packaging for daily lifestyle needs

POPPiK aims to make makeup effortless for students, working professionals, creators and anyone who enjoys enhancing their natural beauty.

Vision for the Future

Under Jay Gupta’s leadership, POPPiK is preparing for rapid expansion across India and plans to introduce more innovative products in the coming year. The long-term vision is to position POPPiK as a global-ready Indian beauty brand that represents quality, style and affordability on the international stage.

About POPPiK

POPPiK is an upcoming Indian makeup brand committed to providing high-performance beauty products at accessible prices. With a focus on everyday beauty and skin-friendly formulations, POPPiK aims to empower users with confidence and effortless style.