Meet Mr. T. D. Sharma: The Visionary Founder Behind BorneQue Men's Wear, Building India's Affordable Premium Fashion Brand

In today's highly competitive fashion industry, building a successful apparel brand without external investment or debt is a rare achievement. Yet, BorneQue Men's Wear has emerged as one of the promising names in India's affordable premium menswear segment, driven by the vision, determination, and entrepreneurial spirit of its Founder & CEO, Mr. Thakur Datta Sharma.

Launched in 2021 from Bhilwara, Rajasthan, popularly known as India's Textile City. BorneQue was founded with a simple yet powerful mission: to make premium-quality branded menswear affordable for every middle-class Indian family.

At the age of just 32, Mr. T. D. Sharma laid the foundation of the company through self-belief, relentless hard work, and a customer-first approach. Unlike many growing brands, BorneQue has expanded its business without any external investment or financial debt, making its growth journey an inspiring example of sustainable entrepreneurship.

Today, BorneQue successfully available at more than 2,000 retail outlets across Rajasthan and Uttar Pradesh, reflecting the growing trust of retailers as well as consumers.

Exclusive Conversation with Founder & CEO Mr. T. D. Sharma

Q. What inspired you to start BorneQue Men's Wear?

Mr. T. D. Sharma: "I have always believed that quality clothing should not be a luxury. Every middle-class customer deserves premium-looking garments at affordable prices. That thought became the foundation of BorneQue. Our objective has never been just selling garments; we want to build trust, long-term retailer relationships, and customer satisfaction."

Q. What makes BorneQue different from other menswear brands?

Mr. T. D. Sharma: "Our biggest strength is our Direct-to-Retail (D2R) business model. We connect retailers directly with the company, eliminating unnecessary middlemen. Even small retailers can become our authorized retail partners, receive GST billing, official dealer certification, and establish a direct relationship with the brand. This creates transparency, better margins, and stronger business partnerships."

Q. How has the response been since the brand launched?

Mr. T. D. Sharma: "The response has been extremely encouraging. Within five years, we have established our presence in over 2,000 retail stores. Retailers appreciate our business model, while consumers have shown tremendous acceptance for our product quality, fitting, and value-for-money pricing."

Building a Strong Presence in Affordable Premium Menswear

BorneQue currently offers a carefully selected range of men's apparel, including:

• Formal Pants

• Formal Shirts

• Trousers

• Casual Shirts

The brand focuses on delivering premium quality, contemporary designs, and affordable pricing that meet the expectations of India's growing middle-class consumers.

Expansion Plans: Entering New Growth Markets

After successfully establishing, BorneQue is preparing for its next phase of expansion.

According to Founder & CEO Mr. T. D. Sharma, the company plans to expand into Madhya Pradesh, Chhattisgarh, and Bihar in this year. As part of this growth strategy, the company has already established its Regional Office (VPOB) in Vijay Nagar, Indore, to strengthen operations across the MP-CG region.

The expansion is expected to create employment opportunities for more than 80 Sales Officers during the current year, supporting both regional business development and local employment.

CEO Mr. T. D. Sharma also shared that the company is working toward a long-term objective of building a brand valuation of over INR. 25 crore, while continuing it’s self-funded and sustainable growth approach.

A Strong Focus on India's Rural Retail Network

One of the key differentiators in BorneQue's expansion strategy is its emphasis on India's rural and semi-urban retail markets.

Rather than concentrating only on metropolitan cities, the company believes that smaller towns and rural markets represent the next major opportunity for organized branded apparel.

Through its D2R model, BorneQue aims to empower independent retailers by giving them direct access to the company, helping them grow alongside the brand.

A Vision Beyond Fashion

For Mr. T. D. Sharma, entrepreneurship is about creating opportunities as much as building a successful business.

"Our vision is to create one of India's most trusted affordable premium menswear brands while generating employment, empowering retailers, and making branded fashion accessible to every household. We believe sustainable growth comes from strong relationships, ethical business practices, and consistently delivering value."

About BorneQue Men's Wear

Founded in 2021 in Bhilwara, Rajasthan, BorneQue Men's Wear is an Indian affordable premium menswear brand operating through an innovative Direct-to-Retail (D2R) business model. The company directly partners with authorized retailers, enabling transparent business relationships without intermediaries.

With a growing network of over 2,000 retail outlets, a debt-free business foundation, and ambitious expansion plans across Madhya Pradesh, Chhattisgarh, and Bihar, BorneQue continues to strengthen its position as one of India's emerging menswear brands focused on quality, affordability, and retailer empowerment.