Kerala-Based Deep-Tech Startup Tevanova Techtrade Develops ‘Chuvarbot’ – A Robotic Platform Transforming Wall Advertising

In India, walls are more than concrete structures — they are public canvases.

From political slogans to cultural messages and business promotions, wall advertising has remained one of the most powerful and deeply embedded communication mediums in the country. Particularly in Kerala, wall writing is not just marketing; it is tradition, identity, and grassroots democratic expression.

Yet behind this long-standing system lies a growing structural challenge: scalability.

Kerala-based deep-tech startup Tevanova Techtrade Private Limited™ is addressing this limitation by introducing precision robotics into one of India’s most traditional industries. Its flagship innovation, Chuvarbot™, is a CNC spray-printing robotic platform purpose-engineered for outdoor vertical surfaces.

The Structural Challenge of Manual Wall Writing

For decades, wall advertising has depended entirely on skilled manual artists. These artisans possess remarkable craftsmanship and play an important cultural role. However, the ecosystem itself has inherent constraints.

During peak campaign seasons — especially elections — demand for wall writing increases exponentially. Political parties, local candidates, and businesses compete for visibility across districts. However, the availability of trained artists does not scale at the same pace.

This results in:

• Delays in execution

• Inconsistent lettering and finishing

• Workforce bottlenecks

• Time pressure during critical campaign windows

• Logistical coordination challenges

The issue is not seasonal alone — it is structural. Manual execution, no matter how skilled, cannot be scaled infinitely across geographies within compressed timelines.

Tevanova approached this not as a labor problem, but as an engineering problem.

Introducing Chuvarbot™

Chuvarbot™ converts digital artwork into programmable machine instructions and executes wall printing using precision motion control and controlled spray deposition.

At its core, the system integrates:

• CNC-based positioning architecture

• Precision motion control mechanisms

• Software-defined spray control

• Portable, field-deployable mechanical structure

Unlike indoor printers adapted for vertical surfaces, Chuvarbot is designed specifically for real-world outdoor environments. Uneven plaster surfaces, dust exposure, fluctuating power supply, and environmental unpredictability are factored into the machine’s engineering architecture.

By transforming wall writing into a programmable robotic process, Tevanova reduces structural dependence on limited artisan manpower while maintaining the visual impact of traditional wall communication.

From Manual Constraint to Programmable Scale

India’s outdoor advertising ecosystem is highly manpower-dependent. When demand spikes, execution speed becomes the limiting factor.

Chuvarbot introduces a shift toward programmable scale by enabling:

• Standardized typography and branding

• Uniform design replication across districts

• Faster turnaround times

• Centralized digital artwork management

• Multi-location deployment

Designs can be created digitally and executed with mechanical precision across multiple regions without variation in quality.

This transition mirrors what industrial automation brought to manufacturing — repeatability, reliability, and scalability. The goal is not to replace artistic value, but to solve operational bottlenecks where demand outpaces manual supply.

Sustainability and Resource Efficiency

Modern promotional campaigns increasingly rely on synthetic materials such as flex banners, vinyl sheets, PVC-based substrates, and polyester prints. These materials require manufacturing, transportation, installation, and eventual disposal — all contributing to environmental load.

Chuvarbot prints directly onto walls, eliminating the need for intermediate synthetic media in many campaign scenarios.

By reducing dependency on plastic-based advertising materials, the system contributes to more resource-efficient campaigning practices. It simplifies logistics while reducing material waste and associated environmental burden.

In this sense, the innovation does not disrupt walls — it optimizes their use through structured engineering.

The Team Behind the Innovation

Tevanova Techtrade Private Limited™ operates with a structured leadership model that combines engineering expertise with operational execution.

The company is led by Founder and CEO Shakkib Geethanjali, who conceptualized Tevanova around a broader philosophy: identifying traditional sectors constrained by manual processes and introducing programmable automation to unlock scale.

Technical development and engineering oversight are managed under a dedicated Chief Technology Officer, ensuring that motion systems, mechanical precision, and control architecture meet reliability standards required for outdoor deployment.

On the operational front, B Asokan ,(Retd Additional secretary, Govt of Kerala)  General Manager oversees business execution, regional coordination, and deployment strategy. Dr Acsah peter and Shibina Shyni are Directors. Doctor V S Jayakumar is the head of Green initiatives.

Supporting the leadership is a growing multidisciplinary team working across mechanical assembly, electronics integration, software configuration, quality management, and on-ground operations.

This structured framework reflects the company’s ambition to build scalable hardware systems rather than one-off prototypes.

Built on Systems and Certification

Tevanova Techtrade Private Limited™ is a DPIIT-recognized startup headquartered in Kerala and holds ISO 9001:2015 certification.

The company emphasizes process-driven development, documentation discipline, and quality management systems — factors essential for hardware-driven ventures operating in dynamic environments.

Rather than positioning itself purely as a manufacturing unit, Tevanova identifies as a robotics engineering company focused on infrastructure-facing automation platforms.

Chuvarbot serves as the pilot execution of this broader vision.

A Cultural Evolution, Not a Cultural Disruption

Wall advertising in Kerala carries socio-political and cultural significance. It is intertwined with democratic processes and public discourse.

Tevanova’s approach does not seek to erase this tradition. Instead, it aims to modernize execution without compromising the essence of the medium.

The message remains human. The medium becomes engineered.

By introducing robotics into a culturally rooted ecosystem, the company attempts to bridge tradition and technology — preserving expression while improving scalability.

The Road Ahead

As demand for faster, more consistent, and resource-efficient advertising solutions grows, the integration of robotics into public communication infrastructure appears increasingly relevant.

Tevanova aims to deploy mobile robotic wall printing units across districts, enabling structured execution without being constrained by manual workforce limitations.

Continuous refinement of mechanical architecture, motion precision, and deployment efficiency remains central to the company’s roadmap.

What began as a response to a local bottleneck is steadily evolving into a scalable engineering platform.

In a country where walls have always carried voices, Tevanova Techtrade is ensuring those voices can now be amplified — efficiently, sustainably, and at programmable scale.