Hidayat Fragrances – A Divine Blend of Sincerity, Science, and Scent

Some stories begin not in boardrooms but in quiet moments of realisation — moments when a simple observation transforms into a lifelong purpose.

For Shabeena Ansari, the founder of Hidayat Fragrances, that moment came when she discovered how everyday cosmetic products could silently affect health, especially in women.

A computer science student at Jamia Hamdard University and an Arabic language teacher with over three years of experience, Shabeena never imagined she would one day step into the world of perfumes. But her curiosity and compassion led her to research deeper into the connection between cosmetic chemicals and hormonal imbalances. What she uncovered changed her perspective forever.

Many perfumes in the market are made with low-quality alcohol and harsh chemicals. They might smell good, but they can harm our health. I wanted to create something that smells divine — and is pure, safe, and affordable,” she shares.

And so began the journey of Hidayat Fragrances — a brand that believes true luxury lies in purity, not price.

For over six months, Shabeena meticulously planned, tested, and refined her formulas, working with different natural ingredients to craft perfumes that balance quality, longevity, and health consciousness. Finally, in September 2025, Hidayat Fragrances came to life — a heartfelt blend of science, spirituality, and sincerity.

The brand’s mission is simple yet profound: to create high-quality, health-safe perfumes that are accessible to everyone. Shabeena’s belief in fragrance goes beyond beauty. For her, scent is emotion — it calms the mind, uplifts the soul, and inspires confidence.

Fragrance gives peace, improves mood, and brings positivity. It’s more than just a product; it’s a feeling,” she says.

The name Hidayat — meaning “divine guidance” — holds deep personal significance. Shabeena believes that every idea, every inspiration, is a blessing from God. “Whatever I’ve achieved or dreamt of doing is because of His guidance,” she reflects.

True to its name, Hidayat Fragrances is not just about business but about giving back. With a heartfelt commitment to social good, 20% of the brand’s profits are dedicated to helping people in need — making every bottle a step toward positive change.

Currently, Hidayat Fragrances offers a small yet thoughtfully curated collection, featuring delightful blends like Caramel Oud, Pistachio, Musk Flora, and Black Opem*. Each scent tells its own story — gentle, graceful, and unforgettable.

Soon to be available on its official website and leading marketplaces, Hidayat Fragrances is a testament to what passion, purpose, and persistence can create.

From a small-town girl with big dreams to a founder driven by faith and science, Shabeena Ansari is redefining what it means to build a brand — one that doesn’t just smell good but does good.