Crazy About Pizza: A Venture Born from Passion, Purpose & the Hunger to Innovate

When most people dream of starting a business, they imagine big investments, established networks, or industry expertise. But the story of Crazy About Pizza proves that all you truly need is vision, discipline, and an unwavering belief in your purpose.

Crazy About Pizza: Where the Idea Began

The journey of Crazy About Pizza started long before the first outlet opened its doors. It began when its founder, Vikas Gulia, was serving in the defence forces. During this time, he observed something simple yet powerful — India loved pizza, but high-quality, affordable options were still rare. There was a clear gap in the market waiting to be filled.

Instead of just taking note, Vikas made a decision that would change the course of his life. With no formal background in the food business but plenty of courage, he stepped away from the uniform to pursue entrepreneurship.

Starting with Less, Dreaming with More

With an initial investment of less than ₹2 lakh, Vikas opened the first Crazy About Pizza outlet in Delhi. The store was small, the resources were limited, and the challenges were endless. But his discipline — something deeply ingrained from his service years — became his greatest strength.

He focused on four core principles:

• Exceptional taste

• Honest pricing

• Operational discipline

• Customer-first service

These pillars became the DNA of Crazy About Pizza.

A Venture That Won Hearts Before Markets

What happened next was something money can’t buy. Customers didn’t just like the brand — they connected with it. They returned for the freshness, the flavour, the warmth of service, and the fact that great pizza didn’t have to come at a premium price. Word-of-mouth became the brand’s biggest marketing engine, helping it grow organically and sustainably. From one humble outlet, Crazy About Pizza grew into multiple thriving stores, each maintaining the same commitment to quality and consistency.

More Than a Pizza Brand — A Scalable Venture Model

As the brand expanded, Crazy About Pizza became more than just a restaurant chain. It became:

• A blueprint for low-investment entrepreneurship

• A profitable, easy-to-operate QSR model

• A venture that inspires first-time business owners

Vikas’s biggest pride lies not just in the brand’s expansion, but in the entrepreneurs who have joined his journey. Many aspiring business owners successfully launched their ventures under his mentorship, using the Crazy About Pizza model as a stepping stone into the food industry.

A Founder’s Vision Backed by Values

The brand’s growth is rooted in Vikas’s clear and consistent vision:

Good food doesn't need high prices. It needs honesty, discipline, and heart.

From recipe development to operations and customer experience, every detail reflects this belief.

Looking Ahead: Scaling Taste, Spreading Opportunity

Crazy About Pizza is now on track to expand through a franchise model designed for accessibility and strong ROI. The goal is simple: Bring great pizza to more places, and bring entrepreneurship to more people.

The future vision includes:

• New outlets across India

• A streamlined franchise ecosystem

• Strong digital integration

• Continuous menu innovation

A Venture Story That Inspires

Crazy About Pizza isn’t just a food brand — it’s a movement shaped by passion, courage, and purpose. It proves that great ventures don’t require perfect timing or unlimited resources. They require commitment, clarity, and the willingness to take the first step.

From a defence uniform to a pizza empire in the making, Vikas Gulia’s journey reminds us that entrepreneurship is not about starting big — it’s about starting right. And Crazy About Pizza stands today as a shining example of what’s possible when purpose meets perseverance and dreams meet discipline.