top of page
  • Unstoppable India

Challenges Faced By Entrepreneurs While Starting Their Own Startup

As the Indian government has introduced numerous measures to support small-scale enterprises, local businesses have been sprouting up all throughout the country, with many startups having a significant impact in recent years. But it's not simple; business owners face a number of difficulties. While Paytm and Flipkart are examples of what a firm may accomplish in a few short years, almost all entrepreneurs face comparable challenges when they initially start out.


1) Management of finances and cash flow

One of the most significant challenges that all businesses face and must overcome in order to survive is finding capital.

Even though you may have some funds set aside to launch your firm, they won't last long, and you can't depend on the future sales check to cover your expenses and take care of the subsequent task.

Small businesses require a steady stream of income to succeed, so you should always have extra cash on hand to meet unplanned expenses.

Many business owners struggle to make ends meet and even fail to pay themselves in order for their bills to be paid on time.

What you can do is arrange your finances more effectively so that there are no invoice delays and that there is sufficient time between receiving funds, paying the invoice, and paying your employees' salary (including your own). To do this, be sure that you have a well-thought-out business plan in place, along with funds set aside to handle the worst-case situation. Keep in mind that as you are just starting out, you will have limited financial resources and little room for error.

2) Employee recruitment and team building

All of us have gone through interviews at some point in our lives, and for many of us, it was one of the most trying times.

We've all been in the above situation at some point, but very few of us have conducted interviews. Because most of you haven't done it before and don't know how to approach it, conducting interviews is just as difficult, if not more difficult. Being a first-time business owner increases the pressure since you want to discover the ideal candidate that not only fits your budget but is also competent at the work they will be doing.

Even if the candidates are competent on paper and effectively working alone, choosing the ideal combination team for a firm is stressful because you have no idea how the team will work together. You should therefore exercise discretion and look beyond resumes and employment requirements. Be specific in your job postings regarding the qualifications you're looking for, as well as the salary and benefits you expect.

Make sure to be clear about the requirements for applicants, as well as the duties of the position and the hours and days they will be working.

Because applicants will be aware of the budget and responsibilities, this will save you a tonne of time.

3) Dealing with self-doubt and the unknown

Every entrepreneur, especially those who are just starting out, has self-doubts about their skills and regularly questions if their business will be a success, profitable, and continue over time.

They commonly doubt both the functionality and acceptance of their goods among customers.

These are questions you can't ignore, and up to that point, there is no solid, reliable response to any of them. There are many unknowable factors, and many of your long-term objectives could change when new developments take place.

Dealing with volatility is one of the most challenging aspects of being a new entrepreneur; all you can do is maintain composure and take care of the problems as they come up.

4) Making decisions

One of the most challenging and stressful things that entrepreneurs face is making decisions.


Making decisions is more challenging for new business owners because they frequently think that even minor errors would have a big impact on the company and the budget. People who are struggling with self-doubt also wonder if the choices they've already made were the right ones.


Entrepreneurial Challenges

Making hundreds of decisions per day, both large and small, without second-guessing them or giving in to decision fatigue requires practice. Individuals can start by using the 5 steps of the decision-making process when making key judgments, even if getting there will require time and experience.

These include choosing a course of action, analyzing the pros and cons of many possibilities, making a choice, and then reviewing it before approving it. They can also assign smaller decisions to trusted individuals who are best suited for that division and are aware of your needs.


5) Dealing with Criticism

Criticism is one of the most ongoing problems that business owners face. It may be about their business concepts, poor small business judgment calls, or even starting a company in the first place.

Even successful businessmen like Ratan Tata and NR Narayana Murthy have faced criticism in the past and do so still.


As a new business owner, you might run into it more frequently, and you'll constantly hear warnings about the various ways your company could fail. These critics could get personal if they feel threatened or jealous of you.


You must develop the ability to face them head-on and separate the wheat from the chaff in order to be a successful businessperson. In essence, you have to look at valid criticism, evaluate it, and make the necessary corrections to prevent it from happening again.

Leave negative remarks and "tips" aside and concentrate on the real advice that will aid in the expansion of your organization.

6) Obtaining clients

It will be challenging for any new business to get clients, especially one with a small marketing budget.


Every business owner faces this difficulty, and the fact that consumers prefer to stick with well-known brands makes it challenging for them to sell their products. On the other hand, because of their much cheaper prices, new businesses have a huge pricing advantage over well-known brands.


If they offer a high-quality product at a price that is much lower than their competitors, they will be able to not only draw in new clients but also retain current ones who will grow to be loyal to them over time.


7) Effective time management

One of the toughest obstacles you'll encounter while beginning a business is time management. Entrepreneurs must do many different roles and don as many hats as they can while starting up.

He or she has a lot to do in a short period of time, thus or they are always rushing from pillar to post to take care of everything. Although neither time nor money can be controlled, each task can have a certain amount of time and money allocated to it. You must carefully budget each minute as a beginner since you cannot afford to waste it as it will ultimately cost you more. For this, you'll need to create a list of goals that are divided into weekly, monthly, and yearly goals.


Create a timetable for your week and divide it up into precise daily activities.

When you focus on achieving your daily goals, your weekly goals and, ultimately, your annual goals, will follow automatically.

This can also help you keep track of things and assess your progress toward your professional goals.

bottom of page