Advantages of a Press Release for your startups and business || Unstoppable India
Updated: Sep 23, 2021
If you own a business, work for a startup, or handle in-house marketing or public relations for a company, you already know how valuable favorable press coverage can be to your organization. Good press can drive visitors to your website, make the phone ring, and generate leads out of thin air. It may also result in increased press coverage. The fact that the best form of press, PR agencies included, isn't always something you can buy makes it feel like it's free. And, if you're willing to put in a little effort, there are ways to earn good free press.
Why is Branding Important for your Startups?
Many entrepreneurs would rather save time and money by just copying their competitors' identities or current online trends, which does not work. A strong startup brand can persuade customers to choose your company's products and services over those of competitors.
However, startups that do great branding work that transmits their missions and objectives and connect well with their buyer personas will definitely win in terms of emotional motivations over corporates competing in the same niche.
The Advantages of a Press Release for your startups and business
This is where the power and effectiveness of a well-crafted press release come into play. Some of the major benefits of a press release include
· Immediate exposure to an established audience
· Affordable cost
· Potential sales increase
· Major SEO benefits
· Increased web traffic to your website
· Social sharing potential
· Builds a working relationship with PR firm
· Possibility for return customers
· Helps you establish a new marketing channel
· Provides authenticity to your brand
Immediate Exposure to an Established Audience
As a new brand or website, it's important to hit the ground running quickly. Press releases are effective in helping you gain that initial traction with your brand. They allow you to build initial trust and authority since you will be featured either on a website or a publication.
As a new business owner, it's important to keep your marketing and advertising costs in check. Press releases are effective while remaining very affordable. The overall cost of a press release is much more affordable than other forms of traditional paid advertising. However, you should have a baseline budget in mind to determine what kind of ROI you can expect.
Potential Sales Increase
Increase your b2b sales by getting press releases out. Press releases help your brand gain instance exposure at an affordable cost. They can also be a very effective way to reach new buyers in different markets that you may not have considered before. It's worth mentioning that this is not a guarantee but can definitely happen if your brand and product are positioned accordingly.
Major SEO Benefits
Press releases are a valuable way to boost the SEO profile of your website. It's important to optimize your content for SEO in order to see positive results from your press release. Meta tags which point to your main topic and industry-specific keywords are very important to have in place.
Increased Web Traffic To Your Website
Increase your website by doing press releases. Press releases can serve as a great way to get niche-relevant traffic to your website. Opt-in forms on the main landing page can help you maximize the ROI of your press release campaign. The amount of traffic you receive from a single press release will depend on the type of publication.
Social Sharing Potential
Once a press release gets distributed people will begin to interact with it. If they find it valuable, unique, and engaging they are more likely to share it with friends. Social sharing can bring you unexpected traffic if the message of the press release aligns with the interest of the targeted audience.
Builds a Working Relationship With PR Firm
Start build relationships with PR agencies, they will help you grow. Even though you have to pay for a press release it establishes a working relationship with the PR firm. If the first press release goes well they may be inclined to give you volume discounts in the future.
Possibility for Return Customers
Once a new customer interacts with your website or brand, this opens up the possibility for them to become a return customer if they had a great initial experience. This is the goal of press releases that can bring infinite value to your website and brand. Get customers engaging with you via chat due to your press releases.
Helps You Establish a New Marketing Channel
We don't recommend using press releases as the sole marketing strategy for your business or brand. They should be an addition to an already established marketing plan. Press releases help to get you media coverage that you can't normally get through traditional methods. It's also important to know the market you are targeting.
Provides Authenticity to Your Brand
A press release shows authenticity to your brand. Businesses and brands that frequently use press releases are 3 times more likely to gain a loyal customer following. Press releases are also increased by the use of press releases because they essentially function as trust-building tools between brands and customers.
Get yourself Feature on Unstoppable India
Unstoppable India is the largest global print media company in India with a digital magazine covering all the latest trending stories of entrepreneurs, businesses, success stories, startups, and many more, our magazines will let you reach a wider relevant audience.
Unstoppable India is engaged in digital printing and publishing of magazines and debate shows; the company is working with different brands and organizations to create sponsored content to reach out to the community globally. These brands and organizations get to use a combination of online and offline platforms, the online platform, and the magazine to connect with a startup crowd. The platform also offers subscriptions to their magazine.
Tips: Being featured in an online magazine takes time – there’s no such thing as an overnight success. Expect to receive many rejections, especially when you are only beginning your publicity campaign. Prepare several pieces and submit them to different publishers.